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2 min read.
The Dangers of Customer Satisfaction Assessment
Measuring customer satisfaction is a delicate affair for B2B companies. I recently wrote about...
B2B marketing blog
Posts by Mezzanine Growth:
Last week The Mezzanine Group released its annual report on trends in business to business...
As marketers we have a tremendous amount of experience working with a variety of vendors such as...
There’s a big difference between consumer marketing (the stuff we see every day from Coke, Disney,...
Back when I used to sit on the client side of the table, when I got a chance to review reports from...
There are four famous Ps in marketing strategy: product, price, place and promotion.
1 min read.
Six Questions for Entering Tough B2B Markets
Breaking into a tough market can require a new entrant to break long-standing supplier...
It’s a theme we’re hearing more and more these days – companies are ignoring their customers. And I...
Have you received a retail store receipt with a link to a "Customer Satisfaction Survey" lately? I...
Recently we’ve been doing a customer insights project where we are speaking with potential...