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Marketing prof Robert Kozinets has a provocative article in the National Post on the evolution of...
B2B marketing blog
Posts by Mezzanine Growth:
So many inbound marketing calls are dull. 'Hello Lisa, how are you? I'm calling from XYZ Company...
Has your company beeen trying to raise capital for the last year? How's it been going? Most of the...
Those of us in marketing talk about customers all the time. We've all heard the age old classic...
Moving is never fun. Moving your residence is bad enough - moving your company is even worse!
Doing pricing analysis is among the trickier market research activities. It's very tricky to...
Big companies (Fortune 500s, etc) have entire departments that do competitive intelligence. I'm...
I posted earlier that 'professional survey takers' are not necessarily a bad thing. As long as...
Online surveys are a fantastic way to get lots of data quickly and relatively inexpensively. That's...