Marketing Strategy and Planning, Content Marketing, Lead Generation 1 min read. Why Do I Need Case Studies? Here Are 3 Reasons Lisa Shepherd Apr 2, 2018 10:00:00 AM Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding... Read more
Marketing Strategy and Planning 3 min read. LESSON #6: INTERNAL MISUNDERSTANDINGS CAN BE DEADLY Lisa Shepherd Mar 26, 2018 10:00:00 AM How to NOT KILL YOUR MARKETING WITH UNREALISTIC EXPECTATIONS In our world of instant... Read more
Marketing Strategy and Planning 2 min read. Why We Love Business Cards (And You Should, Too) Lisa Shepherd Mar 12, 2018 10:22:38 AM There is an ongoing debate in the business world over the relevance of business cards in today’s... Read more
Marketing Strategy and Planning 2 min read. 4 Reasons Why You Need To Make Time For A Marketing Audit Lisa Shepherd Mar 5, 2018 10:00:00 AM What is a marketing audit? A marketing audit is a structured review of all marketing strategies,... Read more
Marketing Strategy and Planning 3 min read. LESSON #5: B2B MARKETING IS MULTI-FACETED AND MULTI-TOUCH Lisa Shepherd Feb 26, 2018 10:00:00 AM Before the digital age, a message needed to be heard between five and seven times to be... Read more
Marketing Metrics 4 min read. Marketing Metrics Every B2B Company Should Measure Mezzanine Growth Feb 19, 2018 10:00:00 AM You run a business – and it seems pretty successful. Your employees show up every day, you’re... Read more
Marketing Strategy and Planning 2 min read. Why metrics and milestones Lisa Shepherd Feb 12, 2018 10:00:00 AM If you run any sort of business, someone at some point has broached the subject of measurement... Read more
Marketing Strategy and Planning 2 min read. Stop suffering from marketing anxiety Lisa Shepherd Feb 5, 2018 11:14:39 AM Marketing anxiety is the feeling of worry and fear that can overtake you during the planning phase... Read more
Marketing Strategy and Planning 3 min read. Lesson #4: It's all about the customer Lisa Shepherd Jan 29, 2018 10:00:00 AM READY, AIM FOCUS! What if I told you to stop trying to reach every potential customer with your... Read more
Marketing Strategy and Planning 2 min read. 5 Reasons To Add Video To Your B2B Marketing Now Lisa Shepherd Jan 22, 2018 10:00:00 AM W ould you believe that by 2022, 80% of internet traffic will be streaming video content? Videos... Read more