Marketing Automation 3 min read. 3 Reasons Why B2B Companies Are Adopting Marketing Automation Lisa Shepherd Aug 27, 2019 8:00:00 AM On average 51% of companies are currently using marketing automation and more than half of B2B... Read more
Marketing Automation, B2B Sales 3 min read. 4 Tips to Purchase CRM Software That Will Work for Your B2B Business Lisa Shepherd May 9, 2019 8:00:00 AM Customer Relationship Management software (CRM) is one of the most important purchases that can... Read more
Marketing Automation 4 min read. 5 Factors To Ensure A Successful CRM Implementation Lisa Shepherd Apr 2, 2019 8:00:00 AM CRM software is now the biggest software market in the world and the growth isn’t slowing down. In... Read more
Marketing Strategy and Planning, Email Marketing, Marketing Automation 4 min read. 10 Marketing Automation Myths Lisa Shepherd Oct 23, 2018 2:00:00 PM There are a lot of misconceptions about marketing automation. As a result, myths abound about what... Read more
Marketing Automation 4 min read. The Biggest Reason Not to Use Marketing Automation (And 5 Reasons You Should) Lisa Shepherd Aug 16, 2018 3:19:28 PM B2B companies are moving fast towards marketing automation. In a survey by Econsultancy in 2017,... Read more
Marketing Automation 2 min read. CRM and MA Are the Secrets to High Revenue Growth Mezzanine Growth Nov 6, 2017 10:10:57 AM In our blogs, we’ve been talking about marketing automation (MA) as an invaluable tool to generate... Read more
Marketing ROI, Marketing Automation 2 min read. 3 Reasons Why Marketing Automation Is Worth the Investment Lisa Shepherd Oct 23, 2017 10:30:00 AM Are you among the 63% of B2B companies that say their top marketing challenge is generating leads?... Read more
Marketing Strategy and Planning, Marketing Tactics, Marketing ROI, B2B Marketing, Marketing Automation 3 min read. Facebook is Back in Business to Business Lisa Shepherd Oct 16, 2017 10:30:00 AM Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell... Read more
Marketing Automation 2 min read. Everything You Need To Know About Marketing Automation Mezzanine Growth Apr 28, 2011 4:30:52 AM Marketing automation (MA) is growing in popularity for marketers because lead nurturing is... Read more