Email Marketing, B2B Marketing, B2B Sales 3 min read. When to Send a Sales Email and When to Send a Marketing Email Mezzanine Growth May 7, 2019 8:00:00 AM Anyone in sales has had the experience where you need to reach out and check in, but you have... Read more
Marketing Strategy and Planning, Email Marketing, Marketing Automation 4 min read. 10 Marketing Automation Myths Lisa Shepherd Oct 23, 2018 2:00:00 PM There are a lot of misconceptions about marketing automation. As a result, myths abound about what... Read more
Marketing Strategy and Planning, Marketing Tactics, Email Marketing, B2B Marketing 2 min read. Email Segmentation and Why It Matters Lisa Shepherd Apr 10, 2017 10:30:00 AM In today’s world, online B2B marketing is an efficient and cost effective way of advertising your... Read more
Marketing Strategy and Planning, Email Marketing 2 min read. Tips To Improve Email Engagement Lisa Shepherd Jan 30, 2017 10:30:00 AM Email marketing is one of the most popular tools in the business to business marketing tool-belt.... Read more
Marketing Strategy and Planning, Marketing Tactics, Email Marketing, B2B Marketing, Strategic Marketing 3 min read. Five Tips For Leveraging Email To Re-Engage Existing Clients Lisa Shepherd Jan 16, 2017 10:30:00 AM When it comes to marketing products and services in the B2B industry, marketers put a lot of focus... Read more
Marketing Strategy and Planning, Email Marketing 2 min read. Is Email Marketing Still Important? Lisa Shepherd Aug 15, 2016 9:36:36 AM Top reasons why email marketing is still an effective form of communication for businesses of all... Read more
Email Marketing, CASL 2 min read. Five CASL Compliant Ways to Add Subscribers to Your Email Database Lisa Shepherd May 13, 2016 1:58:24 PM On July 1st, 2014, Canada’s Anti-Spam Legislation (CASL) came into effect. Essentially, CASL... Read more
Marketing Strategy and Planning, Email Marketing, Marketing ROI 2 min read. 8 Steps To Make Your Email Marketing More Effective Mezzanine Growth Sep 8, 2015 11:58:53 AM Despite rumours to the contrary, email marketing is still one of the best ways to connect with... Read more
Marketing Tactics, Email Marketing 2 min read. 8 Steps to an Effective Email Marketing Campaign Lisa Shepherd Apr 18, 2013 7:48:09 AM For many SMBs, marketing budgets are limited so marketing directors need to be creative and really... Read more