Social Media, Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics 2 min read. Four Reasons Why Your Business Can’t Afford To Ignore Social Media Lisa Shepherd Jun 14, 2016 11:03:44 AM If you knew there was an industry networking event taking place with all your existing and future... Read more
Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics 2 min read. 6 Reasons Webinars Are an Important Part of a Content Marketing Strategy Lisa Shepherd Jun 10, 2016 12:42:39 PM According to the Content Marketing Institute[1], over 60% of B2B marketers are using webinars as... Read more
Marketing Strategy and Planning 1 min read. Strategic Marketing Planning Advice from Top Marketers Lisa Shepherd May 27, 2016 1:01:50 PM Different companies have their own ways of creating their marketing plans, from what they focus on... Read more
Marketing Strategy and Planning, B2B Marketing 2 min read. Does data or intuition lead to better business decisions? Lisa Shepherd May 20, 2016 1:37:44 PM “52 per cent (of Canadian business leaders) rely too much on data and analytics when making... Read more
Marketing Strategy and Planning 1 min read. Strategic Marketing Planning Advice from Top Marketers Lisa Shepherd May 6, 2016 10:37:16 AM What makes a marketing plan ‘actionable’ and ‘strategic’? How do you know if your plan will be... Read more
Marketing Strategy and Planning 2 min read. Low Dollar Tempts Businesses to Expand to the US Lisa Shepherd Apr 29, 2016 11:39:09 AM Five Things to know before your company takes the plunge In recent months, with the falling... Read more
Marketing Strategy and Planning, Content Marketing 1 min read. 7 Tips for Creating a Great B2B Video Marketing Plan Lisa Shepherd Apr 22, 2016 2:48:56 PM With 96% of B2B companies planning to use video in their content marketing over the next year,... Read more
Marketing Strategy and Planning 1 min read. Strategic Marketing Planning Advice from Top Marketers-First in an exciting Three Part Blog Series Lisa Shepherd Apr 4, 2016 11:14:45 AM We know the best advice comes from real world experience so we collected insights from marketing... Read more
Marketing Strategy and Planning 2 min read. Recipe For A Good Marketing Strategy Lisa Shepherd Feb 11, 2016 8:30:00 AM Before embarking on your next marketing activity, ask yourself this: Does my company have a clear... Read more
Marketing Strategy and Planning, B2B Marketing 3 min read. Can you have it all in strategic B2B marketing? Lisa Shepherd Jan 26, 2016 10:00:00 AM Have you heard the expression, ‘Cheap, fast and good; choose two”? It’s a saying that people use to... Read more