Marketing Strategy and Planning 3 min read. LESSON #8: A BUSINESS NEEDS TO TEST CONSTANTLY AND EVOLVE Lisa Shepherd May 14, 2018 10:00:00 AM 4 REALLY GOOD REASONS TO REVISIT YOUR MARKETING PLANS Strategic B2B marketing plans for small- to... Read more
Marketing Strategy and Planning 3 min read. 5 Reasons Why Agile Marketing Is The Way To Go Lisa Shepherd May 7, 2018 10:00:00 AM Businesses evolve quickly, and no matter your speed, the competition and potential customers... Read more
Marketing Strategy and Planning, B2B Sales 3 min read. 5 Best Practices For Achieving Sales And Marketing Alignment Lisa Shepherd Apr 23, 2018 10:00:00 AM Customers have decided what sales and marketing do now. Prospective customers have gone rogue, and... Read more
Marketing Strategy and Planning 2 min read. 5 Simple Steps to an Effective Multi-Channel Marketing Strategy Lisa Shepherd Apr 16, 2018 10:00:00 AM In today’s modern era where information is expected to be readily available, it’s more important... Read more
Marketing Strategy and Planning 3 min read. Competitive Differentiation – But Not Through Product Differentiation Lisa Shepherd Apr 9, 2018 10:00:00 AM You’ve heard people saying it for years: there are no new ideas. And maybe that’s true. We have a... Read more
Marketing Strategy and Planning, Content Marketing, Lead Generation 1 min read. Why Do I Need Case Studies? Here Are 3 Reasons Lisa Shepherd Apr 2, 2018 10:00:00 AM Are you wondering if it's worthwhile to publish case studies in B2B? The answer is a resounding... Read more
Marketing Strategy and Planning 3 min read. LESSON #6: INTERNAL MISUNDERSTANDINGS CAN BE DEADLY Lisa Shepherd Mar 26, 2018 10:00:00 AM How to NOT KILL YOUR MARKETING WITH UNREALISTIC EXPECTATIONS In our world of instant... Read more
Marketing Strategy and Planning 2 min read. Why We Love Business Cards (And You Should, Too) Lisa Shepherd Mar 12, 2018 10:22:38 AM There is an ongoing debate in the business world over the relevance of business cards in today’s... Read more
Marketing Strategy and Planning 2 min read. 4 Reasons Why You Need To Make Time For A Marketing Audit Lisa Shepherd Mar 5, 2018 10:00:00 AM What is a marketing audit? A marketing audit is a structured review of all marketing strategies,... Read more
Marketing Strategy and Planning 3 min read. LESSON #5: B2B MARKETING IS MULTI-FACETED AND MULTI-TOUCH Lisa Shepherd Feb 26, 2018 10:00:00 AM Before the digital age, a message needed to be heard between five and seven times to be... Read more