The Radical Sales Shift
by Lisa Shepherd
Other books By Lisa Shepherd
Walking on the moon
Walking on the Moon tells the story of John Davidson, CEO of ClinTek and the eight critical lessons that he learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics.
A practical, one-stop resource for B2B marketing success. Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.