Market Smart

Market Smart: How to Gain Customers and Increase Profits with B2B Marketing

This book is a practical, one-stop resource for B2B marketing success.

Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.

You’ll learn to:

• Develop a marketing strategy with a practical 3-step process
• Identify what customers really want
• Choose the right marketing tactics
• Create a realistic action plan
• Set goals
• Budget and manage marketing activities
• Implement effectively

Want to put marketing to work for your B2B company? Lisa Shepherd’s first book is a complete resource for understanding the fundamentals of marketing strategy.