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Market Smart

by Lisa Shepherd

Market Smart: How to Gain Customers and Increase Profits with B2B Marketing

This book is a practical, one-stop resource for B2B marketing success.

Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.

You’ll learn to:

  • Develop a marketing strategy with a practical 3-step process
  • Identify what customers really want
  • Choose the right marketing tactics
  • Create a realistic action plan
  • Set goals
  • Budget and manage marketing activities
  • Implement effectively

Want to put marketing to work for your B2B company? Lisa Shepherd’s first book is a complete resource for understanding the fundamentals of marketing strategy.


Other books by Lisa Shepherd