--- title: "Market Smart: Gain Customers and Increase Profits with B2B Marketing" description: "Market Smart: How to Gain Customers and Increase Profits with B2b Marketing - Kindle edition by Shepherd, Lisa." image: https://mezzaninegrowth.com/hubfs/Untitled%20design%20-%202023-05-26T115815.296-1.png --- [Skip to content](https://mezzaninegrowth.com/market-smart-b2b-marketing-book#main-content) [![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp) ![mezzanine-logo-2026-light-orange-tagline (1)](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline%20(1).webp?width=2075&height=441&name=mezzanine-logo-2026-light-orange-tagline%20(1).webp)](https://468176.hs-sites.com/) - [What we do](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) Show submenu for What we do - [Solutions overview](https://mezzaninegrowth.com/b2b-growth-marketing-solutions) - 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Who we help Show submenu for Who we help - [Business leaders](https://mezzaninegrowth.com/b2b-outsourced-marketing-solutions-business-leaders) - [Marketing leaders](https://mezzaninegrowth.com/b2b-marketing-agency-solutions-marketing-leaders) - [Clients](https://mezzaninegrowth.com/mezzanine-growth-clients-list) Show submenu for Clients - [Client list](https://mezzaninegrowth.com/mezzanine-growth-clients-list) - [Testimonials](https://mezzaninegrowth.com/b2b-growth-agency-client-testimonials) - [Resources](https://mezzaninegrowth.com/b2b-growth-marketing-resources) Show submenu for Resources - [Blog](https://mezzaninegrowth.com/blog) - [News](https://info.mezzaninegrowth.com/blog/topic/news) - [Books](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Books) - [Case studies](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__CaseStudies) - [Guides](https://mezzaninegrowth.com/b2b-growth-marketing-resources?tag=tag__Guides) - [About](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) Show submenu for About - [About Mezzanine](https://mezzaninegrowth.com/mezzanine-b2b-growth-marketing-agency) - [Team](https://mezzaninegrowth.com/b2b-marketing-team-b2b-marketing-agency) - [Careers](https://mezzaninegrowth.com/b2b-growth-marketing-agency-careers) - [Partners](https://mezzaninegrowth.com/partners-mezzanine-growth-outsourced-marketing) - [Contact](https://mezzaninegrowth.com/contact-b2b-growth-marketing-agency-toronto) Open main navigation Close main navigation Open search Close search # Market Smart by Lisa Shepherd ###### Market Smart: How to Gain Customers and Increase Profits with B2B Marketing This book is a practical, one-stop resource for B2B marketing success. Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory. You’ll learn to: - Develop a marketing strategy with a practical 3-step process - Identify what customers really want - Choose the right marketing tactics - Create a realistic action plan - Set goals - Budget and manage marketing activities - Implement effectively Want to put marketing to work for your B2B company? Lisa Shepherd’s first book is a complete resource for understanding the fundamentals of marketing strategy. Read more [Purchase the book](https://www.amazon.ca/Market-Smart-Customers-Increase-Marketing/dp/1477227784/ref=sr_1_1?s=books&ie=UTF8&qid=1519747937&sr=1-1&keywords=market+smart+lisa+shepherd) ![market-smart-book](https://mezzaninegrowth.com/hubfs/market-smart-book.jpg) ## Other books by Lisa Shepherd ## [![the-radical-sales-shift-book](https://mezzaninegrowth.com/hs-fs/hubfs/the-radical-sales-shift-book.jpg?width=420&name=the-radical-sales-shift-book.jpg) The Radical Sales Shift The Radical Sales Shift outlines how successful B2B companies are using marketing to generate sales. Based on the expertise of leading B2B marketers, the book shares 20 lessons with practical tips on using marketing to grow sales and profits.](https://mezzaninegrowth.com/the-radical-sales-shift-b2b-marketing-book) ## [![market-smart-book](https://mezzaninegrowth.com/hs-fs/hubfs/market-smart-book.jpg?width=420&name=market-smart-book.jpg) Walking on the moon Walking on the Moon tells the story of John Davidson, CEO of ClinTek and the eight critical lessons that he learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics.](https://mezzaninegrowth.com/walking-on-the-moon-b2b-marketing-book) ![mezzanine-logo-2026-light-orange-tagline](https://mezzaninegrowth.com/hs-fs/hubfs/mezzanine-logo-2026-light-orange-tagline.webp?width=200&height=41&name=mezzanine-logo-2026-light-orange-tagline.webp "mezzanine-logo-2026-light-orange-tagline") 416-583-5831 [linkedin-in icon](https://www.linkedin.com/company/mezzgrowth/) © Copyright. 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