Posts by Lisa Shepherd:

Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.

Thanks to everyone who contributed to my first Ask-Me-Anything session. We had some great...

2 min read.

What is a B2B company, anyway?

Lisa Shepherd

Nov 9, 2015 1:10:31 PM

The first sentence on Mezzanine’s website says, “We help B2B companies accelerate sales with...

Lisa Shepherd, was recently interviewed by Salesforce.com about her latest book, The Radical Sales...

There are many ingredients that go into a good working relationship between a B2B company and its...

This article originally appeared in ProfitGuide.com. Small and mid-sized B2B firms regularly find...

This past spring, Mezzanine hosted a “marketing speed dating” session, where leaders and marketers...

For fans of the Toronto Blue Jays, August 2015 was a month for the history books. And now they’ve...

Everyone thinks marketing is easy. But it’s a business function like any other, and it takes time...

Do you feel like your company’s marketing function is inefficient? You’re not alone. Professionals...

This article originally appeared on B2B News Network. Cold calling - a thing of the past? One of...