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I’ve been in B2B for about 15 years now, dealing with senior executives in a wide variety of...
Posts by Lisa Shepherd:
Last week, Mezzanine held its first ever "marketing speed dating" session. It was a huge success,...
The B2B buyer of today is different from the buyer of ten years ago. We’re in the midst of a...
Thinking of a career as a B2B marketer? Smart choice. While there aren't as many B2B marketers as...
Over the last few weeks I've mentioned tidbits about a project I've been working hard on over the...
Does your company need a strategic marketing plan but doesn’t have the expertise to develop it? ...
About a year ago,Mezzanine started working with an industrial services company. Their business had...
Social media is becoming main-stream in many business-to-business industries Learn what this means...
Here are three situations in which outsourced marketing is probably the wrong way to go. In my...
20 B2B marketers share their knowledge. I recently interviewed 20 fantastic Business-to-business...