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This is lesson number nine from Lisa Shepherd’s new book on B2B marketing, The Radical Sales Shift....
2 min read.
Before You Call A Marketing Consultant
It’s that time of year again. You know, when you’re thinking about your marketing efforts of the...
Whether it’s planning a vacation, driving to work or buying a new home, you always need a plan. B2B...
Have you received a retail store receipt with a link to a “Customer Satisfaction Survey” lately?...
2 min read.
8 Ways To Improve Distributor Performance
Many B2B companies sell through distributors and know the relationships they have with them are key...
2 min read.
Marketing Strategy and Planning
Thought leadership is good in any marketing situation, but it’s especially good in B2B services...
In marketing, success is now about adapting. Marketers of the past could get by using the same...
Did you know that the global success rate of new product launches is 4%? A whopping 96% of new...
Make like a bunny and multiply your content effectiveness with these ten tips. One of the common...