Social Media, B2B Buyer Behaviour 3 min read. Make A Splash: Engaging On LinkedIn Effectively Lisa Shepherd Jul 15, 2015, 10:00:00 AM 59% of the Canadian population may use Facebook, but when it comes to B2B, LinkedIn is where you... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Buyer Behaviour, B2B Marketing, Content Marketing, B2B Sales 2 min read. Deadly Sin of Marketing #1: Lacking a Marketing Strategy and Plan Mezzanine Growth Jul 13, 2015, 12:00:00 PM Whether it’s planning a vacation, driving to work or buying a new home, you always need a plan. B2B... Read more
Marketing Strategy and Planning 3 min read. Where should we start? Putting your marketing house in order. Lisa Shepherd Jun 24, 2015, 11:00:00 AM As part of the launch of The Radical Sales Shift, we held a "marketing speed dating" session to... Read more
Marketing Strategy and Planning, Marketing Budget 3 min read. How long will it take to see marketing ROI? The experts weigh in. Lisa Shepherd Jun 22, 2015, 1:00:00 PM When you've just started a marketing program for your B2B company, how long will it be before you... Read more
Marketing Strategy and Planning 1 min read. Why you should avoid pretty marketing Lisa Shepherd Jun 19, 2015, 11:00:00 AM Beware the pretty marketer. I’m not suggesting you shouldn’t hire attractive people to work as your... Read more
B2B Sales 1 min read. Nuggets from the Podcast of The Radical Sales Shift Lisa Shepherd Jun 17, 2015, 9:30:00 AM Thanks to Robert Gold for interviewing me about The Radical Sales Shift on his podcast. Read more
Marketing Strategy and Planning 2 min read. Marketing Speed Date #2: Where Should We Start? Lisa Shepherd Jun 10, 2015, 9:18:38 AM Last week I mentioned that we had a great "marketing speed dating" session, with B2B companies... Read more
Market Research 3 min read. How Can B2B Companies Measure Customer Satisfaction? Mezzanine Growth Jun 5, 2015, 10:30:00 AM Have you received a retail store receipt with a link to a “Customer Satisfaction Survey” lately?... Read more
B2B Buyer Behaviour 2 min read. How to Adapt your Sales and Marketing for Millennial Buyers Lisa Shepherd Jun 3, 2015, 11:00:00 AM I’ve been in B2B for about 15 years now, dealing with senior executives in a wide variety of... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, Marketing Budget, B2B Sales 2 min read. How To Get Management Buy-In For Marketing Lisa Shepherd Jun 1, 2015, 4:30:35 PM Last week, Mezzanine held its first ever "marketing speed dating" session. It was a huge success,... Read more