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There’s an analogy from the world of ships and airplanes that I find useful for B2B companies who...
Posts about Marketing Strategy and Planning (24):
2 min read.
Four Themes in B2B Marketing for 2012
As we’ve been helping clients develop their marketing plans for 2012, four key themes have...
1 min read.
B2B Marketing in an Economic Downturn
There is no escaping the recent headlines that suggest another recession may be upon us or that we...
2 min read.
Re-framing what’s Newsworthy
Generating news always seems to be a challenge for many companies, particularly, small and...
1 min read.
Reflect on This Year when Planning for Next Year
It’s that time of the year. The snow is beginning to fall, the holiday season will soon be upon us...
1 min read.
Creating Messaging Themes
We have written extensively on the power of a strong marketing strategy and the steps each company...
When we begin working on a marketing plan for a new client we often spend countless hours learning...
2 min read.
A Fool-Proof B2B Marketing Recipe
We’ve seen many B2B marketing plans over the years. Some great ones, many good ones, and loads of...
1 min read.
The 3 Cs to a Great B2B Marketing Strategy
One of the most useful things that MBA schools teach is the ‘3 C model’. It’s a framework for...
3 min read.
The Three Costliest Mistakes in B2B Marketing
I’m working on a presentation that I’ll give at a conference for CEOs of mid-sized B2B companies....