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You’ve got two customers? They’re the big one and the little one. As soon as you have more than one...
Posts about Marketing Strategy and Planning (22):
Marketers can sometimes get too focused on the day-to-day of marketing execution. With so many...
In this 30 second video, Richard Grefé, Executive Director of AIGA, the professional association...
1 min read.
When Companies Buy Creative Not Strategy
I’ve been fascinated with a reality show called The Pitch on AMC. I can't help myself. Probably...
1 min read.
When Market Assessments Give You Bad News
We recently did a market assessment for a client who was interested in bringing a genuinely...
O ver the years, we’ve written a number of blogs and articles that included a framework for...
2 min read.
4 Ways to Add Spark to your B2B Marketing
Does the following sound like your B2B marketing efforts?
1 min read.
How to Win More Sales with Follow-Ups
At a recent Jack Daly (http://www.jackdaly.net/) seminar on Smart Selling: Increasing Sales and...
2 min read.
Are Stretch Goals Hurting Your Business?
“We want to grow to $50 million in revenue.”
1 min read.
5 Tips for Defining Competitive Advantage
In my previous post How to Improve Marketing Messages with Competitive Advantage I discussed how...