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Marketers generally think about customers as their target market. But in reality, there are a...
B2B marketing blog
Posts about Marketing Strategy and Planning (26):
1 min read.
Key Success Factor for Marketing Departments
If there is one major change in marketing in the last 5 years, it’s that it is evolving more...
When scientists conduct research, they always start with a hypothesis. They conduct experiments to...
One of the more serious errors we see in marketing also happens to be one of the most frequent –...
"It is not the strongest of the species that survives, nor the most intelligent, but rather the one...
1 min read.
5 tips to supercharge your marketing plan
Now that the world is coming out of its recessionary doldrums, it's time to take advantage of the...
1 min read.
Broken promises are a terrible marketing tactic
I just saw an online advertisement for what seemed to be a neat marketing tool – a tool that...
When I talk to CEOs of small B2B companies, I often hear, "We don't need marketing, we're very...
As times get harder and the economy slows, marketing remains necessary to bring in revenues. Many...