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Exhibiting at trade shows is still one of the most common and powerful ways to generate leads for...
Posts by Lisa Shepherd:
Smart people know that they can’t possibly know everything. This is particularly true in business....
Did you know that 91% of B2B marketers use content marketing1 because it generates three times as...
Directors of Demand Generation are usually responsible for creating, generating, executing,...
Only 32% of B2B marketers used paid ads on social media as part of their marketing strategy in 20171
B2B companies are moving fast towards marketing automation. In a survey by Econsultancy in 2017,...
According to The Content Marketing Institute, an overwhelming 91% of B2B marketers use content...
For anyone who runs a B2B company and is responsible for marketing (either formally or informally),...
We've fielded 2 previous B2B marketing benchmark studies for small and mid-sized companies. The...
There’s an old expression that goes like this: "Half the money I spend on advertising is wasted....