Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics 2 min read. 6 Reasons Webinars Are an Important Part of a Content Marketing Strategy Lisa Shepherd Jun 10, 2016 12:42:39 PM According to the Content Marketing Institute[1], over 60% of B2B marketers are using webinars as... Read more
Marketing Strategy and Planning 1 min read. Strategic Marketing Planning Advice from Top Marketers Lisa Shepherd May 27, 2016 1:01:50 PM Different companies have their own ways of creating their marketing plans, from what they focus on... Read more
Marketing Strategy and Planning, B2B Marketing 2 min read. Does data or intuition lead to better business decisions? Lisa Shepherd May 20, 2016 1:37:44 PM “52 per cent (of Canadian business leaders) rely too much on data and analytics when making... Read more
Email Marketing, CASL 2 min read. Five CASL Compliant Ways to Add Subscribers to Your Email Database Lisa Shepherd May 13, 2016 1:58:24 PM On July 1st, 2014, Canada’s Anti-Spam Legislation (CASL) came into effect. Essentially, CASL... Read more
Marketing Strategy and Planning 1 min read. Strategic Marketing Planning Advice from Top Marketers Lisa Shepherd May 6, 2016 10:37:16 AM What makes a marketing plan ‘actionable’ and ‘strategic’? How do you know if your plan will be... Read more
Marketing Strategy and Planning 2 min read. Low Dollar Tempts Businesses to Expand to the US Lisa Shepherd Apr 29, 2016 11:39:09 AM Five Things to know before your company takes the plunge In recent months, with the falling... Read more
Marketing Strategy and Planning, Content Marketing 1 min read. 7 Tips for Creating a Great B2B Video Marketing Plan Lisa Shepherd Apr 22, 2016 2:48:56 PM With 96% of B2B companies planning to use video in their content marketing over the next year,... Read more
Marketing Tactics, B2B Buyer Behaviour, B2B Marketing 3 min read. 3 Key Stats That Show How B2B Buying Process Has Changed Lisa Shepherd Apr 15, 2016 12:25:32 PM The boom in digital marketing and e-commerce over the last 5-10 years has changed the B2B... Read more
Marketing Strategy and Planning 1 min read. Strategic Marketing Planning Advice from Top Marketers-First in an exciting Three Part Blog Series Lisa Shepherd Apr 4, 2016 11:14:45 AM We know the best advice comes from real world experience so we collected insights from marketing... Read more
2 min read. Top 3 Marketing Planning Tactics Lisa Shepherd Mar 25, 2016 12:09:39 AM The first quarter of the year is almost over – have you met your desired marketing goals? While... Read more