Marketing Strategy and Planning, B2B Buyer Behaviour 2 min read. Retarget to Stay Top of Mind With Engaged Prospects and Increase Sales Lisa Shepherd Jul 24, 2014 9:19:40 PM What is Retargeting? Retargeting, also known as remarketing, is a form of online advertising that... Read more
Social Media, Marketing Tactics 2 min read. How to Use Use Social Media as a B2B Sales Tool Lisa Shepherd Jul 3, 2014 9:54:56 AM In the B2B realm, social media has gotten a rather bad rap. Many are quick to dismiss a social... Read more
2 min read. The Disappearing Sales Process Lisa Shepherd Jun 26, 2014 10:11:39 AM About 12 months ago I met Peter Saunders, who runs a $15MM industrial services company. Peter has... Read more
Marketing Strategy and Planning, Marketing Tactics 3 min read. Top 5 things to consider before diving into B2B marketing automation Lisa Shepherd Jun 12, 2014 6:00:21 AM You have probably heard the hype surrounding marketing automation and the benefits it can bring to... Read more
Website, Marketing Strategy and Planning 2 min read. 5 Things To Remember When Redesigning Your Website Lisa Shepherd Jun 5, 2014 10:43:49 AM There is so much work involved in building a new website and getting it ready to launch. Often, we... Read more
Public Relations, Marketing Tactics 3 min read. What Shortcuts Can and Can’t You Take in PR? Lisa Shepherd May 29, 2014 11:13:53 AM There’s a lot of mystery surrounding public relations, and that results in a lot of confusion and... Read more
SEO, Public Relations, Marketing Tactics 1 min read. 3 tips for getting your company onto Wikipedia Mezzanine Growth May 22, 2014 6:00:46 AM Ever notice that the Wikipedia entry for a search term is usually one of the first results when... Read more
Website, Marketing Strategy and Planning 2 min read. Online Inclusivity: AODA Compliance Mezzanine Growth May 15, 2014 5:50:35 AM Read more
Marketing Strategy and Planning, B2B Marketing 4 min read. 10 steps to help you build your CASL compliancy action plan Lisa Shepherd May 8, 2014 5:55:21 AM To the dismay of many marketers, Canada’s Anti-Spam Legislation (CASL) will come into effect July... Read more
Marketing Strategy and Planning, B2B Marketing 2 min read. Introduction to CASL: Canada’s Anti-Spam Legislation Lisa Shepherd May 1, 2014 6:00:27 AM As you may be aware, Canada’s anti-spam legislation (known as “CASL”) will come into effect on July... Read more