Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. B2B Marketing tools you should use more in 2014 Lisa Shepherd Dec 17, 2013 6:01:24 AM As we look forward to 2014, one of the best things you can do to get great marketing results next... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. 5 simple ways to get your existing customers to buy more product Lisa Shepherd Dec 5, 2013 2:58:02 PM There are numerous ways to increase revenue from a product; engage new customers within your target... Read more
Marketing Strategy and Planning, Marketing Budget, B2B Marketing 1 min read. Rethinking marketing: Out with the four Ps, in with the... Lisa Shepherd Dec 3, 2013 6:01:37 AM There are four famous Ps in marketing strategy: product, price, place and promotion. Read more
Marketing Consulting, B2B Marketing 2 min read. The Surprising Way Marketing Helps You Nab Young Staff Lisa Shepherd Nov 26, 2013 6:33:00 AM The best way to entice 20- and 30-somethings to join your staff may come from your marketing... Read more
Marketing Strategy and Planning, B2B Marketing 4 min read. How Effective is Customer Satisfaction Measurement for B2B Companies? Mezzanine Growth Nov 19, 2013 6:15:43 AM Customer satisfaction measurement can be a tricky topic for many companies to manage, particularly... Read more
B2B Marketing 2 min read. The 2 Things on Every Great Marketer’s Resumé Lisa Shepherd Nov 14, 2013 5:41:10 AM My company, The Mezzanine Group, is currently recruiting for a marketing director. Anyone who posts... Read more
Marketing Consulting, Marketing Strategy and Planning, Marketing Tactics 3 min read. How to Market to Disaster Victims Lisa Shepherd Nov 5, 2013 5:03:46 AM The fine art of promoting your disaster-recovery services without seeming like a jerk Read more
B2B Marketing 3 min read. 3 Powerful Productivity Tools to Help You Get More Done Lisa Shepherd Oct 29, 2013 11:09:19 AM Cheap—or free—software that can make you a more productive business owner Read more
2 min read. The Surprising Way to Boost Business Value Lisa Shepherd Oct 23, 2013 4:20:36 PM Even if your sales are high, shoddy marketing can still hurt your business value Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, Content Marketing 2 min read. How To Use Social Media As An Effective B2B Marketing Tool Lisa Shepherd Oct 17, 2013 11:00:14 AM Social media may not initially seem like the best marketing tool for a B2B company; however, there... Read more