B2B Sales 2 min read. Here’s How Spending Time on Your Phone Can Help Close Sales Mezzanine Growth Jan 9, 2014, 11:05:32 AM It’s a new year, and everyone is in the resolution list-making frame of mind. No better time to... Read more
Marketing Strategy and Planning, B2B Marketing, Content Marketing 2 min read. Top Themes in B2B Marketing for 2014 Mezzanine Growth Jan 7, 2014, 5:22:02 AM Have you developed a clear, concise and targeted marketing plan for 2014? Have you considered which... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 2 min read. B2B Marketing tools you should use more in 2014 Lisa Shepherd Dec 17, 2013, 6:01:24 AM As we look forward to 2014, one of the best things you can do to get great marketing results next... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. 5 simple ways to get your existing customers to buy more product Lisa Shepherd Dec 5, 2013, 2:58:02 PM There are numerous ways to increase revenue from a product; engage new customers within your target... Read more
Marketing Strategy and Planning, Marketing Budget, B2B Marketing 1 min read. Rethinking marketing: Out with the four Ps, in with the... Lisa Shepherd Dec 3, 2013, 6:01:37 AM There are four famous Ps in marketing strategy: product, price, place and promotion. Read more
Marketing Consulting, B2B Marketing 2 min read. The Surprising Way Marketing Helps You Nab Young Staff Lisa Shepherd Nov 26, 2013, 6:33:00 AM The best way to entice 20- and 30-somethings to join your staff may come from your marketing... Read more
Marketing Strategy and Planning, B2B Marketing 4 min read. How Effective is Customer Satisfaction Measurement for B2B Companies? Mezzanine Growth Nov 19, 2013, 6:15:43 AM Customer satisfaction measurement can be a tricky topic for many companies to manage, particularly... Read more
B2B Marketing 2 min read. The 2 Things on Every Great Marketer’s Resumé Lisa Shepherd Nov 14, 2013, 5:41:10 AM My company, The Mezzanine Group, is currently recruiting for a marketing director. Anyone who posts... Read more
Marketing Consulting, Marketing Strategy and Planning, Marketing Tactics 3 min read. How to Market to Disaster Victims Lisa Shepherd Nov 5, 2013, 5:03:46 AM The fine art of promoting your disaster-recovery services without seeming like a jerk Read more
B2B Marketing 3 min read. 3 Powerful Productivity Tools to Help You Get More Done Lisa Shepherd Oct 29, 2013, 11:09:19 AM Cheap—or free—software that can make you a more productive business owner Read more