Marketing Tactics 2 min read. How to turn your distributors into sales powerhouses Mezzanine Growth Oct 3, 2013 4:41:38 PM Many B2B companies sell through distributors and know the relationships they have with them are key... Read more
Marketing Strategy and Planning 2 min read. How to take your company from $6M to $83M in sales Lisa Shepherd Oct 1, 2013 4:27:51 PM This is a true story, but with the details disguised so I can share it with you. Read more
Marketing Tactics, Branding 2 min read. Which B2B companies should invest in branding – and which shouldn’t Mezzanine Growth Sep 26, 2013 7:27:28 AM How do you measure the ROI on branding development for B2B? Are you convinced that building a... Read more
Marketing Strategy and Planning 1 min read. Do you really have a competitive advantage? Don’t be so sure! Lisa Shepherd Sep 24, 2013 7:28:51 AM Does your company have a true competitive advantage? Read through these 5 steps below to ensure... Read more
2 min read. How government funding can boost your marketing Lisa Shepherd Sep 19, 2013 7:53:49 AM The 2013 Economic Action Plan proposed $920M in funding over the next five years to help small and... Read more
Marketing Strategy and Planning 3 min read. Are your salespeople missing quota? Don’t fire them – do this instead. Lisa Shepherd Sep 17, 2013 7:20:00 AM Four powerful forces have made it harder than ever for salespeople to find buyers. Here’s how... Read more
Outsourced Marketing, Marketing Tactics 2 min read. Save Tens of Thousands of Dollars With This Marketing Change Mezzanine Growth Sep 12, 2013 6:15:33 AM Do you ever have to face the question ‘What’s the point of a marketing strategy?’ Or better yet, do... Read more
Social Media, Marketing Tactics, Branding 2 min read. The Pros and Cons Of Social Media Marketing In B2B Lisa Shepherd Sep 10, 2013 6:39:09 AM Are you helping or hindering your digital presence with your use of social media? So many companies... Read more
1 min read. Mezzanine's new office! Lisa Shepherd Sep 3, 2013 11:40:05 AM [gallery ids="4239,4237,4238"] Read more
Social Media, Marketing Tactics, Branding 2 min read. Google+ as a B2B platform: why aren’t you using it? Lisa Shepherd Aug 29, 2013 7:19:43 AM Google+ has introduced exciting functionality that any B2B business could profit from – so why is... Read more