1 min read. Mezzanine's new office! Lisa Shepherd Sep 3, 2013 11:40:05 AM [gallery ids="4239,4237,4238"] Read more
Social Media, Marketing Tactics, Branding 2 min read. Google+ as a B2B platform: why aren’t you using it? Lisa Shepherd Aug 29, 2013 7:19:43 AM Google+ has introduced exciting functionality that any B2B business could profit from – so why is... Read more
SEO, Public Relations, Marketing Tactics 3 min read. 5 inexpensive and very effective B2B marketing tools Lisa Shepherd Aug 27, 2013 7:49:05 AM Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why... Read more
Marketing Tactics, B2B Buyer Behaviour 1 min read. Brand Awareness Matters Mezzanine Growth Jul 11, 2013 11:27:40 AM Here's the question: when do you stop marketing to your contact list? Should you ever retire... Read more
Marketing Strategy and Planning, B2B Marketing, Branding 1 min read. Is your B2B story sharable, or is it DOA? - Christine Sheppard Lisa Shepherd Jun 20, 2013 6:54:26 AM Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the... Read more
Marketing Consulting, Public Relations, Marketing Strategy and Planning, Marketing Tactics, Manufacturing, B2B Marketing 3 min read. Does it Take a Village to Launch a Product? Lisa Shepherd Jun 11, 2013 6:41:00 AM Not too long ago the practice of product launch was not even recognized. Many companies simply... Read more
Marketing Consulting, B2B Marketing 2 min read. Four Steps to Choose a Winning Name for Your Brand Mezzanine Growth May 31, 2013 7:49:33 AM Every business undergoes a naming process at some point. Most commonly, business names are created... Read more
Marketing Consulting, B2B Buyer Behaviour 3 min read. The Customer Experience – What You Don’t Know Can Hurt You Lisa Shepherd May 24, 2013 9:02:02 AM The competitive challenge for business owners today has never been greater. Competitors match... Read more
Social Media, Website, Marketing Strategy and Planning, B2B Buyer Behaviour, Content Marketing 1 min read. Free Digital Marketing Tips For Your Local Services Business Mezzanine Growth May 15, 2013 11:05:32 AM Local business owners often find it challenging to dedicate time and money to marketing. Taking... Read more
Social Media, SEO, Marketing Consulting, Marketing Strategy and Planning, Market Research, Competitive Intelligence, Market Assessment 2 min read. Is It Possible to Overdress B2B Marketing With Social Media? Lisa Shepherd May 8, 2013 10:15:42 AM Coco Chanel was responsible for popularizing the acceptance of a wearable, casual chic. She created... Read more