Social Media, Marketing Tactics, Branding 2 min read. The Pros and Cons Of Social Media Marketing In B2B Lisa Shepherd Sep 10, 2013 6:39:09 AM Are you helping or hindering your digital presence with your use of social media? So many companies... Read more
1 min read. Mezzanine's new office! Lisa Shepherd Sep 3, 2013 11:40:05 AM [gallery ids="4239,4237,4238"] Read more
Social Media, Marketing Tactics, Branding 2 min read. Google+ as a B2B platform: why aren’t you using it? Lisa Shepherd Aug 29, 2013 7:19:43 AM Google+ has introduced exciting functionality that any B2B business could profit from – so why is... Read more
SEO, Public Relations, Marketing Tactics 3 min read. 5 inexpensive and very effective B2B marketing tools Lisa Shepherd Aug 27, 2013 7:49:05 AM Plenty of B2B businesses are overlooking these relatively low-cost marketing methods. Here’s why... Read more
Marketing Tactics, B2B Buyer Behaviour 1 min read. Brand Awareness Matters Mezzanine Growth Jul 11, 2013 11:27:40 AM Here's the question: when do you stop marketing to your contact list? Should you ever retire... Read more
Marketing Strategy and Planning, B2B Marketing, Branding 1 min read. Is your B2B story sharable, or is it DOA? - Christine Sheppard Lisa Shepherd Jun 20, 2013 6:54:26 AM Every business has a story to tell with a beginning, middle and an end. If you haven’t taken the... Read more
Marketing Consulting, Public Relations, Marketing Strategy and Planning, Marketing Tactics, Manufacturing, B2B Marketing 3 min read. Does it Take a Village to Launch a Product? Lisa Shepherd Jun 11, 2013 6:41:00 AM Not too long ago the practice of product launch was not even recognized. Many companies simply... Read more
Marketing Consulting, B2B Marketing 2 min read. Four Steps to Choose a Winning Name for Your Brand Mezzanine Growth May 31, 2013 7:49:33 AM Every business undergoes a naming process at some point. Most commonly, business names are created... Read more
Marketing Consulting, B2B Buyer Behaviour 3 min read. The Customer Experience – What You Don’t Know Can Hurt You Lisa Shepherd May 24, 2013 9:02:02 AM The competitive challenge for business owners today has never been greater. Competitors match... Read more
Social Media, Website, Marketing Strategy and Planning, B2B Buyer Behaviour, Content Marketing 1 min read. Free Digital Marketing Tips For Your Local Services Business Mezzanine Growth May 15, 2013 11:05:32 AM Local business owners often find it challenging to dedicate time and money to marketing. Taking... Read more