Marketing Strategy and Planning, B2B Marketing 2 min read. Breathe New Life into Old Contacts with These 5 Steps Lisa Shepherd Jun 27, 2016 10:29:30 AM It’s been said that the cost of acquiring 1 new clients is 6 to 7 times higher than the cost of... Read more
Social Media, Outsourced Marketing, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. What We Learned at the Art of Marketing Conference 2016 Lisa Shepherd Jun 20, 2016 10:40:09 AM Our General Manager, Gayle Kosokowsky, attended the Art of Marketing conference in Toronto on June... Read more
Marketing Strategy and Planning, B2B Marketing 2 min read. Does data or intuition lead to better business decisions? Lisa Shepherd May 20, 2016 1:37:44 PM “52 per cent (of Canadian business leaders) rely too much on data and analytics when making... Read more
Marketing Tactics, B2B Buyer Behaviour, B2B Marketing 3 min read. 3 Key Stats That Show How B2B Buying Process Has Changed Lisa Shepherd Apr 15, 2016 12:25:32 PM The boom in digital marketing and e-commerce over the last 5-10 years has changed the B2B... Read more
Marketing Strategy and Planning, B2B Marketing 3 min read. Can you have it all in strategic B2B marketing? Lisa Shepherd Jan 26, 2016 10:00:00 AM Have you heard the expression, ‘Cheap, fast and good; choose two”? It’s a saying that people use to... Read more
Manufacturing, B2B Marketing 3 min read. Marketing Was The Catalyst To This Manufacturer’s Astronomical Growth Mezzanine Growth Dec 2, 2015 8:05:46 AM How one manufacturer grew from $6M revenue and zero profit to $83 million in sales and heady profits Read more
Marketing Consulting, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. Baseball to B2B Marketing: 3 Lessons on how to generate success Lisa Shepherd Sep 22, 2015 3:30:31 PM For fans of the Toronto Blue Jays, August 2015 was a month for the history books. And now they’ve... Read more
B2B Marketing, B2B Sales 5 min read. Marketing on a Shoestring - Here Are 4 Ways to Make It Work Mezzanine Growth Sep 10, 2015 11:59:04 AM This is Lesson Eight from The Radical Sales Shift: Be A Resource Allocation Wizard. Since the... Read more
Marketing Consulting, Competitive Intelligence, B2B Marketing 3 min read. Should you Replace Your Weak Sales People With Marketers? Lisa Shepherd Aug 25, 2015 10:56:00 AM This article originally appeared on B2B News Network. Cold calling - a thing of the past? One of... Read more
Marketing Consulting, Marketing Strategy and Planning, B2B Marketing 2 min read. Before You Call A Marketing Consultant Mezzanine Growth Jul 30, 2015 9:43:13 AM It’s that time of year again. You know, when you’re thinking about your marketing efforts of the... Read more