Marketing Tactics 2 min read. A Marketing Consultant's Cardinal Rule Of Five: How To Be Remembered Lisa Shepherd Apr 4, 2019 8:00:00 AM Most experienced marketing consultants and marketers know that one of the most important things... Read more
Marketing Tactics 3 min read. The Best Podcasts For Business-to-Business Marketers Lisa Shepherd Jan 28, 2019 8:00:00 AM Podcasts are taking the world by storm. They’ve grown exponentially in recent years, and show no... Read more
Marketing Tactics 5 min read. 5 Effective Marketing Tactics That Won’t Blow The Budget Lisa Shepherd Jun 18, 2018 2:39:18 PM As a B2B business owner or manager, marketing is something to which you’ve most likely given some... Read more
Marketing Strategy and Planning, Marketing Tactics 2 min read. 3 Tips to Make Cold Calling an Effective Marketing Tactic Mezzanine Growth Jun 4, 2018 10:00:00 AM We spend a lot of time cautioning our clients that cold calling doesn’t work as a stand-alone... Read more
Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. How often should I redesign my website? Lisa Shepherd Oct 30, 2017 10:30:00 AM Often when I talk to clients about updating their website they say, ‘but we just updated it’. And... Read more
Marketing Strategy and Planning, Marketing Tactics, Marketing ROI, B2B Marketing, Marketing Automation 3 min read. Facebook is Back in Business to Business Lisa Shepherd Oct 16, 2017 10:30:00 AM Trends, they come and they go. If you asked any digital marketer a couple years ago they would tell... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales, Branding 2 min read. 3 Tips To Improve Your Pitch Deck Lisa Shepherd Oct 10, 2017 10:30:00 AM The pitch deck is more than just a gorgeous design. It is in PowerPoint format (usually) and one of... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Lead Generation, B2B Sales 2 min read. Lead Nurturing: The What, Why and Some Lessons Learned Lisa Shepherd Sep 21, 2017 10:30:00 AM Lead nurturing in B2B sales is the process of building a relationship with prospective buyers who... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing 3 min read. Want to see results? You need to stick to your marketing plan! Lisa Shepherd Sep 18, 2017 10:30:00 AM A good marketing plan can help you reach your target audience, boost your customer base, and... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales 3 min read. The Single Best Way To Grow Sales By The End Of The Year Lisa Shepherd Sep 11, 2017 10:48:52 AM It’s back to school season, which means renewed energy and focus for the business world too. Q4 is... Read more