You have probably heard the hype surrounding marketing automation and the benefits it can bring to...
B2B marketing blog
Posts by Lisa Shepherd:
Lisa Shepherd is founder and principal of The Mezzanine Group, a B2B marketing company with offices in Toronto and Calgary.

There is so much work involved in building a new website and getting it ready to launch. Often, we...
3 min read.
What Shortcuts Can and Can’t You Take in PR?
There’s a lot of mystery surrounding public relations, and that results in a lot of confusion and...
To the dismay of many marketers, Canada’s Anti-Spam Legislation (CASL) will come into effect July...

As you may be aware, Canada’s anti-spam legislation (known as “CASL”) will come into effect on July...

Marketing Director Trish McLean explains why outperforming the competition can – in reality - be...

You might have an amazing website design and layout – but how current is the content? Spending the...
2 min read.
The Search for B2B Benchmarks
As B2B marketers, sometimes it feels like we’re little fish swimming in a sea of big, flashy B2C...
< 1min read.
Video: Mezzanine's Marketing Department Service
Not sure what our B2B marketing department service is? Or if outsourcing your marketing is the...

It’s the first thing you pull out when meeting a new prospect – so why is it not top of mind when...