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For businesses whose fiscal year runs on the calendar year, now is the time for planning and...
Posts about Marketing Strategy and Planning (21):
For many B2B companies, an independent sales network (distributors) is often a key sales channel....
Several weeks ago I provided some advice to a company dealing with perception issues in their...
Sales team not pulling their weight? Here’s how your marketing department can help.
2 min read.
Don't Fake Your Social Media Presence
It's not surprising that social media shortcuts are becoming more prominent. The impetus to engage...
1 min read.
No Database. No Communication.
I used to think it was only in small to mid-sized b2b companies that databases appear to take the...
1 min read.
B2B Decision Making and the Business Case
Throughout our consulting work, we are often asked to help companies evaluate their opportunities...
Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she...
As a CEO running a B2B organization, you need to know how your marketing programs are contributing...
Segmentation is key to understanding and speaking with your customers. In my last blog, ...