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Not too long ago the practice of product launch was not even recognized. Many companies simply...
Posts about B2B Marketing (13):
Every business undergoes a naming process at some point. Most commonly, business names are created...
2 min read.
4 Ways to Develop Solid Customer Relationships
It’s important to ensure you are building, nurturing and sustaining strong relationships with your...
1 min read.
A Proactive Approach to Dealing With Change
It’s obvious to all of us that the business landscape is highly dynamic and changing more rapidly...
1 min read.
The Most “Trusted” Brands in 2012
According to an annual survey conducted by Reader’s Digest Canada, the following are the “Most...
Years ago at a conference, I heard a now-former publisher of Chatelaine talk about doing what she...
1 min read.
Marketing is Key to Productivity
Every month or so there’s a study or report bemoaning Canada’s relatively low productivity, and...
2 min read.
7 Tips to Avoid Bad Presentations
More often than not, developing a B2B presentation is overwhelming. It's challenging to fit...
In this 30 second video, Richard Grefé, Executive Director of AIGA, the professional association...
1 min read.
Is the Customer Always Right?
Like most of us, I grew up believing that the customer/client is always right. I even worked to...