Marketing Strategy and Planning, B2B Sales 3 min read. How Many Times Should You 'Touch' Your Prospect, Without Harassing Them? Lisa Shepherd Feb 25, 2020 8:30:00 AM Everybody is dealing with information overload these days. The average person in North America gets... Read more
B2B Marketing, B2B Sales 1 min read. Our Top 10 B2B Sales & Marketing Articles of 2019 Mezzanine Growth Jan 21, 2020 1:00:00 PM Business-to-business professionals do a lot of research online about how to increase sales through... Read more
Strategic Marketing, Lead Generation, B2B Sales 2 min read. 3 Lead Generation Essentials For Manufacturers Lisa Shepherd Sep 24, 2019 8:17:55 AM Manufacturing companies aren’t generally known for being lead generation powerhouses. More often... Read more
Marketing Automation, B2B Sales 3 min read. 4 Tips to Purchase CRM Software That Will Work for Your B2B Business Lisa Shepherd May 9, 2019 8:00:00 AM Customer Relationship Management software (CRM) is one of the most important purchases that can... Read more
Email Marketing, B2B Marketing, B2B Sales 3 min read. When to Send a Sales Email and When to Send a Marketing Email Mezzanine Growth May 7, 2019 8:00:00 AM Anyone in sales has had the experience where you need to reach out and check in, but you have... Read more
B2B Marketing, B2B Sales 3 min read. Where Are All The Great B2B Marketers? Lisa Shepherd Mar 4, 2019 8:00:00 AM According to Forrester, a million B2B salespeople will lose their jobs by 2020. Their roles will be... Read more
B2B Marketing, B2B Sales 1 min read. Top 10 B2B Sales & Marketing Articles of 2018 Mezzanine Growth Jan 23, 2019 8:00:00 AM sometimes the unsung heroes need to have the spotlight shone on them. That's the case with our... Read more
Marketing Strategy and Planning, B2B Sales 2 min read. Our Top 10 Business-to-Business Sales & Marketing Articles of 2018 Lisa Shepherd Jan 11, 2019 10:00:00 AM From managing distributors to choosing the right marketing tools, business-to-business (B2B)... Read more
B2B Sales 2 min read. [Book Review] The Ultimate Sales Pro Lisa Shepherd Oct 18, 2018 9:15:00 AM Most sales managers think that the ability to build strong relationships is the secret to... Read more
Marketing Strategy and Planning, B2B Sales 3 min read. 5 Best Practices For Achieving Sales And Marketing Alignment Lisa Shepherd Apr 23, 2018 10:00:00 AM Customers have decided what sales and marketing do now. Prospective customers have gone rogue, and... Read more