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The jury has been out for some time – social media is here to stay. While most B2B companies lagged...
1 min read.
B2B Decision Making and the Business Case
Throughout our consulting work, we are often asked to help companies evaluate their opportunities...
1 min read.
3 Great Web Diagnostic Tools
Your prospects' first impression of your company or product/service is most likely dependent on...
1 min read.
5 Steps to Make PR Work for Your B2B Company
Traditionally, marketers have used press releases to increase brand awareness for a product or...
Every marketing tactic has a purpose behind it – from a simple activity, such as a press release,...
As a CEO running a B2B organization, you need to know how your marketing programs are contributing...
1 min read.
Marketing is Key to Productivity
Every month or so there’s a study or report bemoaning Canada’s relatively low productivity, and...
Since its launch, Twitter has become one of the top 10 most visited websites on the Internet and,...
Segmentation is key to understanding and speaking with your customers. In my last blog, ...
You’ve got two customers? They’re the big one and the little one. As soon as you have more than one...