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Doing pricing analysis is among the trickier market research activities. It's very tricky to...
B2B marketing blog
Big companies (Fortune 500s, etc) have entire departments that do competitive intelligence. I'm...
I posted earlier that 'professional survey takers' are not necessarily a bad thing. As long as...
Online surveys are a fantastic way to get lots of data quickly and relatively inexpensively. That's...
1 min read.
5 tips to supercharge your marketing plan
Now that the world is coming out of its recessionary doldrums, it's time to take advantage of the...
1 min read.
Broken promises are a terrible marketing tactic
I just saw an online advertisement for what seemed to be a neat marketing tool – a tool that...
The second annual Ivey Entrepreneurs Forum will be held on November 18th at the Sutton Place Hotel...
I'm involved with the Ivey Entrepreneur Forum (an event that marries investment-seeking companies...
We're working with an interesting client right now. They're a few years old, so almost a ‘start-up’...
When I talk to CEOs of small B2B companies, I often hear, "We don't need marketing, we're very...