B2B Marketing, Women in B2B 2 min read. 2017’s Big Hit and Big Miss in B2B Marketing Mezzanine Growth Mar 13, 2017 10:30:00 AM Two events this year have B2B companies making headlines. It's rare for business-to-business (B2B)... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales 3 min read. Practical Tips for B2B Sales Management Greatness Lisa Shepherd Mar 6, 2017 10:30:00 AM You always know when you're talking with somebody who has spent a lifetime at their trade, honing... Read more
Social Media, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing, B2B Sales, Branding 2 min read. The Importance of Foundational Activities Lisa Shepherd Feb 27, 2017 10:30:00 AM When we conduct your b2b marketing audit we look to establish a solid foundation for us to build... Read more
SEO, Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. Importance Of SEO In Your Website Strategy Lisa Shepherd Feb 22, 2017 8:06:38 AM Search Engine Optimization (SEO) and website strategy go hand in hand like two birds of a feather.... Read more
Website, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. What an outdated website communicates about you Lisa Shepherd Feb 13, 2017 10:30:00 AM Perception is stronger than reality. Your website isn’t just a marketing tool it is a... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 6 Tips to Boost Your Profile on LinkedIn Lisa Shepherd Feb 6, 2017 10:30:00 AM With over 467 million users worldwide, LinkedIn is considered the most professional and effective... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 4 Tips for Strategic Marketing Planning That Work Lisa Shepherd Jan 23, 2017 10:45:00 AM In our recent whitepaper on strategic marketing planning for Business-to-Business (B2B) companies,... Read more
Marketing Strategy and Planning, Marketing Tactics, Email Marketing, B2B Marketing, Strategic Marketing 3 min read. Five Tips For Leveraging Email To Re-Engage Existing Clients Lisa Shepherd Jan 16, 2017 10:30:00 AM When it comes to marketing products and services in the B2B industry, marketers put a lot of focus... Read more
B2B Marketing, Content Marketing 5 min read. Should Your B2B Company Have a Blog? Should You Write It Yourselves? Lisa Shepherd Jan 9, 2017 11:30:00 AM There are hundreds of millions of blogs (Tumblr says about 320 million) and millions of new posts... Read more
Marketing Strategy and Planning, B2B Marketing 2 min read. 23 Practical Tips for Strategic Marketing Planning Lisa Shepherd Dec 12, 2016 10:30:00 AM We’ve all read the articles, whitepapers and books on strategic marketing planning. And we’ve even... Read more