SEO, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, CASL, Strategic Marketing 2 min read. 4 Reasons to Invest in SEO Lisa Shepherd Jun 12, 2017, 10:30:00 AM When was the last time you Googled for the services/products you offer? Go ahead and try it now. If... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, CASL, Strategic Marketing 3 min read. CASL Transition Period Ends on July 1st: Are You Ready? Lisa Shepherd Jun 5, 2017, 10:30:00 AM CASL, Canada’s Anti-Spam Legislation or Bill C28, has been in effect since July 1st, 2014 and all... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Content Marketing, Strategic Marketing 2 min read. 5 Reasons Why You Should Revisit Old Content Lisa Shepherd May 22, 2017, 10:30:00 AM If your B2B marketing strategy utilizes content marketing and you have been disciplined about... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Content Marketing, Strategic Marketing 2 min read. Why Videos And When To Use Them Lisa Shepherd Apr 24, 2017, 10:30:00 AM Video marketing is one of the more recent additions to the B2B marketing toolbox and it is... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 3 min read. What to Include in a Strategic Marketing Plan Lisa Shepherd Apr 17, 2017, 10:30:00 AM Creating a strategic marketing plan for a business-to-business (B2B) company can be a slow and... Read more
Marketing Strategy and Planning, Marketing Tactics, Email Marketing, B2B Marketing 2 min read. Email Segmentation and Why It Matters Lisa Shepherd Apr 10, 2017, 10:30:00 AM In today’s world, online B2B marketing is an efficient and cost effective way of advertising your... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Tradeshows 3 min read. How to Prepare for a Tradeshow Lisa Shepherd Apr 3, 2017, 10:30:00 AM Tradeshows can be a valuable part of a B2B marketing plan as they provide a great opportunity to... Read more
Social Media, Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, Strategic Marketing 2 min read. 4 Reasons Why You Need To Hire A Photographer Lisa Shepherd Mar 20, 2017, 10:30:00 AM Thinking about refreshing your brand, website or updating your sales toolkit? You need to choose... Read more
B2B Marketing, Women in B2B 2 min read. 2017’s Big Hit and Big Miss in B2B Marketing Mezzanine Growth Mar 13, 2017, 10:30:00 AM Two events this year have B2B companies making headlines. It's rare for business-to-business (B2B)... Read more
Marketing Strategy and Planning, Marketing Tactics, B2B Marketing, B2B Sales 3 min read. Practical Tips for B2B Sales Management Greatness Lisa Shepherd Mar 6, 2017, 10:30:00 AM You always know when you're talking with somebody who has spent a lifetime at their trade, honing... Read more